For the last 20 years, Sheena Iyengar has been studying choice. At INK2011 she demonstrates how choice is one of the most powerful tools we have for shaping ourselves, our lives, and our futures.
Every day, we make decisions that have good or bad consequences for our future selves. (Can I skip flossing just this one time?) Daniel Goldstein makes tools that help us imagine ourselves over time, so that we make smart choices for Future Us.